The platform is rolling out a new feature that enables them to lessen the amount of AI-created videos appearing in their timelines. This move comes as the service disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale launch. This advancement aligns with a increase in AI-generated material, driven by recent content generation software.
AI Proliferation Online
It has been noted that almost 10% of the quickest rising channels on a competing service only show clips produced artificially. A large amount of this output is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users like content created using AI tools, ranging from digital art to science explainers, and we aim to give people the option to see more or less of that, depending on their own likes,” commented a spokesperson.
AI on the Platform
The service announced that there are currently 1.3bn videos on its network tagged as artificially created. In total, more than 100 m media items are uploaded to the service each day, making AI content a minor part of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI content they view by accessing the “manage topic” option in the platform and picking the AI content topic. Other topics that currently be modified under the filter encompass news, clothing, cosmetics, and choreography.
AI Disclosure Rules
Its rules oblige content makers to identify lifelike AI-generated content, and it bans malicious AI impersonations of celebrities or emergencies. Any believable AI video that is without a tag can be removed under its community policies.
In addition, the service will from now on add an artificially created watermark to content made using its own AI tools, or detected by an collaborative effort for identifying AI-generated material. This measure is designed to stop users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a $2m AI literacy fund for specialists and organizations to create learning resources about using AI responsibly. This program will benefit educational bodies dedicated to teaching computer science.
Platform Protection
The platform has supported its safety measures, following discussion over plans to cut jobs for hundreds of content moderators in the UK. TikTok is expected to reduce hundreds of positions in its user protection division in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most distressing content before it is viewed by humans. The company reported a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
